How to Take Charge of Your Life - Jim Rohn Personal Development

Understanding Your Conscious Mind

Your conscious mind is your objective or thinking mind. It has no memory, and it can only hold one thought at a time. This mind has four essential functions.

First, it identifies incoming information. This is information received through any of the the six senses: sight, sound, smell, taste, touch, or feeling. Your conscious mind is continually observing and categorizing what is going on around you.

To illustrate, imagine that you are walking along the sidewalk and you decide to cross the street. You step off the curb. At that moment, you hear the roar of an automobile engine. You immediately turn and look in the direction of the moving automobile to identify the sound and where it is coming from. This is the first function.

The second function of your conscious mind is comparison. The information about the car that you have seen and heard goes immediately to your subconscious mind. There, it is compared with all of your previously stored information and experiences with moving automobiles.

If the car, for example, is a block away, and moving at thirty miles per hour, your subconscious memory bank will tell you that there is no danger and that you can continue walking.

If, on the other hand, the car is moving toward you at sixty miles per hour and is only 100 yards away, you will get a “danger” message that will stimulate further action on your part.

The third function of your conscious mind is analysis, and analysis always precedes the fourth function, deciding.

Your conscious mind functions very much like a binary computer, performing two functions: It accepts or rejects data in making choices and decisions. It can deal with only one thought at a time, positive or negative, “yes” or “no.” This is why people who adopt positive thinking lifestyles regularly read inspirational quotes. Our single track minds can only entertain one idea at a time, so keeping it occupied with uplifting material has the power to block negative thoughts.

Positive affirmations are also very useful for keeping our brains occupied with pleasant and empowering thoughts or visualizations.

It is continually sorting impressions, deciding which are relevant to you and which are not.

So, you are walking across the street, you hear the roar of the moving automobile and you see that it is bearing down on you. Because of your knowledge of the speed of moving vehicles, you analysis tells you you are in danger and that some decision is required. you first question is, “Do I get out of the way? Yes or no?”

If the decision is “yes,” then your next is, “Do I jump forward? Yes or no?” If the decision is “no,” because of cross traffic, then you next question is, “Do I jump backward? Yes or no?”

If your decision is “yes,” this message is instantly transmitted to your subconscious mind and in a split second, your whole body jumps back out of the way, with no additional thought or decision on your part.

To get a better understanding of the conscious vs subconscious mind, be sure to read my follow-up post, “Subconscious Mind Power Explained.” In it, we’ll discuss the deepest section of your thinking process where behaviors, fears, and habits are formed.

Feel free to share this with your friends and leave a comment if you enjoy it. Thanks!

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Systematize Your Business Activities

Your business will be successful, generating steady, predictable sales and cash flow, to the exact degree to which you develop systems that put as much of your business on autopilot as possible.

A system is a step-by-step process, from beginning to end, that you use to ensure consistency and dependable performance in every area.

Every new business or business activity requires tremendous time, effort, expense, and even “genius” to learn and develop for the first time. But once the system has been developed for the first time, through trial and error, it can eventually be systematized to the point where the business activities can be carried out by ordinary people.

Until a business activity is systematized, it exists largely in the mind of the individual who knows how to do it. As a result, it cannot be dup0licated or replicated. If the person who knows how to do the job is not there, the business can eventually grind to a halt.

The Systems You Need

1. Lead Generation

You need a proven system of marketing and advertising, and promotion that generates a steady stream of qualified leads, whether phoning your people of business, responding on the Internet, or personally coming into your store to buy your product or service. Without this continuous and predictable stream of leads, your sales and revenues will dry up and your cash flow will slow to a trickle, threatening the survival of your business.

2. Lead Conversion

You need a proven sales system to convert interested prospects into buying customers. This system begins with a sales script that every customer service representative and salesperson uses from the first contact with the prospect through to the completed sale.

The use of a preplanned sales script can triple your sales almost overnight. By using a sales script, each person who answers the phone, calls on a customer, or greets a customer walking in the door knows exactly what to say from the first greeting through to the final purchase.

Your sales system will be developed as the result of trial and error. As you evaluate your sales process, you will find that there are things that you do and say that are effective and others that are not. Over time you will smooth out the rough spots in your sales process, machining and polishing the words and actions so that you turn interested prospects into buying customers over and over again.

3. Production of the Product or Service

You need a proven system, from the beginning to end, for producing the product or service that you have sold to the customer. The this proven system will ensure consistency of quality, ease of operation, efficiency of activity, and continually lower costs of production and delivery.

4. Delivery System

You need a step-by-step system to fulfill orders and deliver the product or service to the customer in a timely fashion. This system enables you to get your product or service to the customer quickly and efficiently with minimum delays and with a high level of quality

5. Service Systems

you need written policies and procedures for follow-up service to each of your customers, including established ways to handle customer needs and complaints, to generate additional sales, to keep in regular customer contact, to elicit referrals and recommendations from satisfied customers to new customers, and to alert your customers of new products and services that they may be interested in buying.

6. Accounting Systems

You need smoothly functioning accounting systems that track every penny of revenue and expense coming into or moving out of business. Fortunately, there are computer programs for small and large business that you can use to keep track of all financial flows in your business so you will always know your proper financial status.

7. Hiring, Training, and Personnel Systems

You need written systems that clearly describe each job and how it is to be done. In addition, you need systems for training, development, and personnel relations. each person who works for you must know exactly what he or she is expected to do and to what standard of quality. Your employees must understand the terms and conditions of their jobs, what is deemed unsatisfactory performance, and what are grounds for termination . They must know exactly what they are entitled to in terms of medical insurance, sick pay, vacation days, and other key elements of the work experience.

After This You'll Change How You Do Everything! - Tony Robbins

7 Principles to Maximize Your Profits in Any Market

The most pressing problem or need facing business owners today is the ability to attract more customers and make more sales.

Fortunately, based on our work with more than ten thousand businesses, of all sizes, in 55 countries, Mark Thompson and I have discovered seven essential factors to help you maximize your profits in any market, including today.

We have written a simple, powerful, practical book containing these proven principles and strategies that anyone can use to increase their sales and profitability immediately, in virtually any business.

We have discovered that there are seven essential elements of high profit businesses.  In times of turbulence and rapid change, when all bets are off in the current economy, it is essential that you come back to these seven principles over and over again.  Here they are.

Principle One:  Become a Great Leader

The fact is that the best businesses have the best leaders, at every level.  The job of the leader is to establish the vision, values, mission, purpose and goals of the company.  If the leader is not absolutely clear about each one of these, it is not possible for anyone else in the company to be clear about them either.

The leader’s job is to lead.  It is to make the critical decisions that determine the fate and future of the business.  The job of the leader is to be clear about what he or she wants to accomplish and then get everyone in the company focused on that end goal.

The leader must be goal-oriented.  He/She must have clear, specific written goals and plans to achieve each critical business objective, especially those of sales, cash flow and profitability.

The leader must be result-oriented.  He must focus the limited resources of the company on those areas where the greatest results are possible.
In addition, you must be people-oriented, solution-oriented, sales-oriented, and cash flow-oriented. These are the requirements of leadership in a turbulent business in a tough market economy.

Principle Two:  Develop a Great Business Plan

The process of developing a business plan forces you to think through every critical element that will determine your business success.  You must have a plan for selecting your products and services, developing your marketing, selecting the right people, getting the money you need, designing your sales process, arranging for distribution, service and collection of payments, and many other factors.

Especially, you must be absolutely clear about the critical numbers in your business.  There is always one number that is more indicative and predictive of your success than any other and you must decide what it is.  It may be number of sales, size of sales, profitability of sales, number of repeat purchases per customer, or rate of growth.  There are thirty-five different measures that may be applicable to your business and you must be absolutely clear about which measure is most important to you.

Principle Three:  Surround Yourself with Great People

Your ability to interview, select, hire and deploy excellent people is the control valve on your success in business.  Fortunately, you can become excellent at the process of finding and keeping good people with a little instruction, guidance and practice.

The best companies have the best people.  The second best companies have the second best people.  The third best companies are on their way out of business.  Sometimes, the selection or de-selection of a single person can have a major difference on your business results.

Principle Four:  Offer a Great Product or Service

This is perhaps the most important element of business success.  The product or service must be truly excellent.  It must cause customers to say, upon using your product or service, that, “This is a great product!”

This is where the rubber meets the road.  This is where your business intelligence most shows itself.  This is where you demonstrate that you are on the high road to greater sales and profitability.  It is when you can continually focus on making your product or service so attractive and helpful that people literally want to tear it out of your hands.

Fortunately, most products start off as average or below average.  They are then improved over time, making them more and more attractive and desirable to more and more customers until people start to say, “This is a great product!”  This is one of the most important strategies and skills that you learn in our book.

Principle Five:  Develop a Great Marketing Plan

In reality, all strategy is marketing strategy.  The key to success or failure in your business, once you have an excellent product or service to sell, is to attract more qualified prospects to your offerings.

Your marketing plan must position your product or service as the most desirable and attractive of all similar products or services available in your market at this time.  You must practice specialization, differentiation, segmentation, and concentration.  You and your team must be absolutely excellent, every single day, at getting the phone to ring, at getting more and more people to call you and contact you to learn more about your products and services.

Your marketing plan will determine your success or failure as much, if not more, than any other single factor.

Principle Six:  Perfect a Great Sales Process

The rule is that, “nothing happens until a sale takes place.”  It is amazing how many companies have excellent products and services, excellent people, and excellent plans, but they have given little or no thought to the sales process.  The sales process refers to every single point of contact that you have with a potential customer, from the first time they see or hear about you, all the way through to the closing of the sale and the payment of the price you charge.
You and your sales team must be excellent at prospecting, establishing rapport, identifying needs accurately, presenting persuasively, answering objections, closing the sale, and getting re-sales and referrals from happy customers.

One small improvement in any one of these key areas can lead to dramatic improvements in the number of sales you make, the amount of cash you have coming in, and the profitability of your business.

Principle Seven:  Create a Great Customer Experience

In the final analysis, your ability to satisfy your customers at such a high level that they say, “This is a great company!” and they want to buy from you again, and bring their friends, is the key determinant of your success.

The key to a great customer experience is to make your customers feel happy, pleased, satisfied and wonderful about dealing with you.  This is something that you must work on, in competition with every other company who wants to offer a great customer experience.  Fortunately, there are specific, proven, tested methods and techniques that you can use to get your customers to come back to you over and over again, and to refer you enthusiastically to others.

5 Secrets To Quickly BOOST Your Self Esteem! - #BelieveLife